Cliperact

Company: Cliperact, a pre-seed startup
Industry: SaaS
Timeline: 3 months (2024-2025)
My Role: Growth & Brand Head

Cliperact — Building a Narrative for Interactive Video Innovation

The Problem
Cliperact, a Bangalore-based SaaS startup, allowed users to create interactive videos — but the product’s story wasn’t being told. The founder had a strong vision, yet the messaging, design, and communication lacked the clarity and confidence needed to attract users and investors.

The Reason
Great tech is meaningless without a great story. To gain traction, Cliperact needed a sharp narrative, engaging content, and a strategy that made businesses want to experience interactive videos firsthand.

The Solution
I stepped in to shape Cliperact’s entire communication strategy — from scripting and storytelling to outreach and product refinement — bringing the product’s potential to life in a way both B2B users and investors could connect with.

The Execution

• Created and scripted content across digital platforms, explaining interactive video in simple, compelling ways.

• Led cold outreach to B2B users — including brands like Minimalist and Giva — that used videos for interactive, purchase-based experiences.

• Helped redesign the product and pricing structure from a consumer’s perspective, making the platform more intuitive and conversion-friendly.

• Represented Cliperact at Kerala Startup Huddle, where I personally presented to over 2,000 attendees and 250 investors across three days — generating thousands of leads and meaningful partnerships.

Since then, Cliperact has exhibited globally with a polished product, a defined voice, and a clear identity — transforming from a promising idea into a standout SaaS story.